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01-15-05, 05:50 PM
Cadillac Launches Pre-Super Bowl Ad Campaign During NFL Playoffs
New Spots Run Zero To 60 Mph In Only Five Seconds
Detroit, MI - As a precursor to the Super Bowl, Cadillac will air the first round of a new ad campaign on January 15 during the NFL divisional playoffs. These first teaser spots, running only five seconds in length, will demonstrate the acceleration rate of their performance car line-up - the Cadillac V-Series.
The V-Series currently includes the CTS-V, the new STS-V, and the yet-to-be introduced XLR-V. Each boasts an acceleration rate of zero to 60 miles per hour in less than five seconds. In an effort to capture the feel of five-second acceleration, the commercials will run an unprecedented total of five seconds.
"Zero to sixty acceleration is one of the common measurements in the auto industry when classifying a high-performance vehicle," said Jay Spenchian, Cadillac marketing director. "We wanted to showcase the fact that Cadillac now has three cars that fit into that exclusive category."
One of four spots to run on both FOX and CBS will feature the CTS-V. The spot will open with an overhead view of a section of empty road.
"Introducing," reads the voiceover. As he speaks, the CTS-V accelerates through the visible portion of the road and out of view.
A second ad to run during the divisional playoffs will preview the soon-to-be introduced XLR-V. This spot is set on an empty road in the woods. With an obstructed view of the road from the trees, an XLR-V is seen accelerating past the view of the camera.
"That, was a Cadillac," the copy reads. Both five-second commercials end with a V-Series badge over a black screen. Cadillac.com appears underneath the logo.
The V-Series, first introduced last year with the CTS-V, is marked with higher horsepower, V-8 and supercharged engines and a signature wire mesh grille. The V-Series brings performance credentials to the Cadillac brand that is traditionally recognized for its luxurious look and feel. As the premier luxury division of General Motors Corp. (NYSE: GM), Cadillac produces bold, standout vehicles such as the all-new STS performance sedan, the XLR convertible roadster, the SRX midsize utility, and the CTS entry-level sedan. In addition to selling the popular DeVille nameplate, Cadillac also manufactures the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. More information on Cadillac and its products can be found on www.cadillac.com (http://www.cadillac.com/) or media.gm.com/division/cadillac (http://media.gm.com/division/cadillac).
New Spots Run Zero To 60 Mph In Only Five Seconds
Detroit, MI - As a precursor to the Super Bowl, Cadillac will air the first round of a new ad campaign on January 15 during the NFL divisional playoffs. These first teaser spots, running only five seconds in length, will demonstrate the acceleration rate of their performance car line-up - the Cadillac V-Series.
The V-Series currently includes the CTS-V, the new STS-V, and the yet-to-be introduced XLR-V. Each boasts an acceleration rate of zero to 60 miles per hour in less than five seconds. In an effort to capture the feel of five-second acceleration, the commercials will run an unprecedented total of five seconds.
"Zero to sixty acceleration is one of the common measurements in the auto industry when classifying a high-performance vehicle," said Jay Spenchian, Cadillac marketing director. "We wanted to showcase the fact that Cadillac now has three cars that fit into that exclusive category."
One of four spots to run on both FOX and CBS will feature the CTS-V. The spot will open with an overhead view of a section of empty road.
"Introducing," reads the voiceover. As he speaks, the CTS-V accelerates through the visible portion of the road and out of view.
A second ad to run during the divisional playoffs will preview the soon-to-be introduced XLR-V. This spot is set on an empty road in the woods. With an obstructed view of the road from the trees, an XLR-V is seen accelerating past the view of the camera.
"That, was a Cadillac," the copy reads. Both five-second commercials end with a V-Series badge over a black screen. Cadillac.com appears underneath the logo.
The V-Series, first introduced last year with the CTS-V, is marked with higher horsepower, V-8 and supercharged engines and a signature wire mesh grille. The V-Series brings performance credentials to the Cadillac brand that is traditionally recognized for its luxurious look and feel. As the premier luxury division of General Motors Corp. (NYSE: GM), Cadillac produces bold, standout vehicles such as the all-new STS performance sedan, the XLR convertible roadster, the SRX midsize utility, and the CTS entry-level sedan. In addition to selling the popular DeVille nameplate, Cadillac also manufactures the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. More information on Cadillac and its products can be found on www.cadillac.com (http://www.cadillac.com/) or media.gm.com/division/cadillac (http://media.gm.com/division/cadillac).